Uh that seems really smart. LOL
No matter how you slice it alcohol companies greatest profits come from heavy, brand loyal drinkers, not the guy who has two beers on saturday after mowing the yard, or the girl who has a cooler with him.
The companies are not stupid, and wont spend money where it wont make them a profit.
For example, we have a place in town called Whoa Back bar and grill.
They have huge Budwieser, and Miller signs that say WELCOME BIKERS.
Every weekend a huge crowd of bikes sits there all day.
If anyone remembers me telling about the guy on a harley turning into the wrong lane and only being alive because two different cars with girls driving moved so he could turn in. Thats where he was headed already drunk.
If 50% of the fatal crashes have alcohol or drugs in the biker, wouldnt sober riding bring the fatality rate to 50% less?